Google Ads, run on cost per lead — not clicks.
Search, Shopping, Performance Max, YouTube, Display, Demand Gen and app campaigns, planned around what a qualified lead or sale is worth to you.
Bespoke, on-demand engagements. No fixed retainers, no minimum lock-in.
Google Ads campaign types
Open any line to see where it fits and what we do with it.
What we do differently
Tracking before spend
Conversion actions, enhanced conversions and GA4 imports are checked before launch, so automation learns from real outcomes.
Search-term discipline
Weekly pruning of wasted queries and brand leakage, with the working shown to you.
Budget follows margin
Spend moves toward the campaigns with the lowest cost per qualified lead or best return, not the most clicks.
How an engagement works
1. Audit and plan
We start from your numbers: tracking, current spend, margins and targets. You get a short written plan before any budget moves.
2. Launch and test
Structured tests on audiences, offers and creative, with clear stop rules so weak spend is cut early.
3. Scale and report
Plain reporting tied to leads, sales and cost per result, reconciled with your own CRM or store data.
Related
Platform and product names are trademarks of their respective owners. Nile Spectra is an independent studio and is not endorsed by or affiliated with them unless stated. Features, formats and availability change often; we confirm current options for your market before planning.
Start with a short conversation
Tell us your market, current spend and goal. We will say plainly whether we are the right studio for it.