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Research reports
Practical research notes from our paid media, audit and cross-border work. Short, evidence-minded and written to be used.
Latest reports
New reports are added here as they are published.
Where Performance Budgets Leak: A Field Guide to Paid-Ads Waste
A practical look at the five places paid-ads budgets quietly disappear, and a 30-minute self-check you can run today.
Read report →Selling Across India and the GCC: A Practical Market-Entry Checklist
What changes between India and the Gulf markets for paid media, creative, data rules and local partners.
Read report →Why AWS Bills Spike: Seven Common Causes and How to Trace Them
The usual suspects behind surprise AWS charges, and a simple method for finding the resource responsible.
Read report →These are general research notes. They do not contain client data and are not legal, financial or compliance advice.