Where performance meets story.
We plan, produce and run paid campaigns for brands that need both — media that converts and creative worth watching. And with Orion, the trade platform behind it, the stock, partners and invoices behind those campaigns run on one system too.
Bespoke, on-demand engagements. No fixed retainers, no minimum lock-in.
What we run
Pick a track to narrow the list. Open any line to see what the work actually includes.
Paid media & performance
Budget goes where the cost per qualified lead is lowest, and we show you the working.
- Account restructure and negative keyword build
- Conversion tracking audit before launch
- Advantage+ and manual campaign mix
- Weekly creative rotation from a tested hook bank
- Account and job-title targeting builds
- Lead-form to CRM handoff
Creative & storytelling
Written and shot in-house, briefed by what the media data already told us.
Growth & optimisation
The part that compounds: better pages, cleaner data, fewer leaks between click and close.
Nile Spectra Orion — trade & business platform
Sixteen modules on one system: stock, trade, assets, partners and money. Built on robust technology used by global leaders, configured for how you already work.
- Multi-warehouse and bin-level visibility
- Batch, serial, expiry and shelf-life control
- Automatic reorder points and stock ageing
- Landed cost costing on every shipment
- Multi-currency quotes, invoices and settlements
- Trade documentation and compliance records in one place
- Asset register with location and custodian
- Automated depreciation and revaluation
- Preventive maintenance and AMC schedules
- Lead to order in a single timeline
- Territory, tier and pricing rules per partner
- Activity, call and follow-up tracking
- Outlet onboarding and document checklist
- Royalty and revenue-share calculation
- Outlet-level performance comparison
- Rule-based slabs and overrides
- Payout statements partners can self-serve
- Claw-back on returns and cancellations
- Multi-entity and multi-currency invoicing
- Credit limits and collection follow-up
- Tax and e-invoicing per jurisdiction
- Supplier comparison before commitment
- Purchase planning from actual demand
- Scorecards on price, delay and rejection
- Multi-level BOM and routing
- Subcontract tracking with issued material
- Work-in-progress and scrap visibility
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Run the whole trade on one system
Orion is the platform behind Nile Spectra’s trade side — inventory, cross-border trade, assets, partners and money in one place, built on robust technology already used by global leaders and configured around how your business actually runs.
Behind it sits one of the largest networks of distributors, franchises, business owners, manufacturers, commission partners, channel partners, brokers and agents — every one of them managed through a single, robust CRM.
Trade, effortlessly
Buying and selling across borders without three spreadsheets and a WhatsApp thread. Currency, duty, documentation and delivery all sit on the same order.
- Multi-currency pricing and settlement
- Landed cost per consignment
- HS codes, Incoterms and trade documents
- Import, export and bonded stock in one ledger
Stock you can trust at a glance
Live stock across warehouses, outlets and partner locations, valued the same way the accounts value it.
- Multi-warehouse and bin-level tracking
- Batch, serial and expiry control
- Reorder levels and stock ageing
- Stock transfers between entities and countries
Assets that maintain themselves on schedule
Machines, vehicles, fitouts and IT equipment tracked from purchase to disposal, with depreciation and maintenance handled by the system.
- Asset register with custodian and location
- Automated depreciation postings
- Preventive maintenance and AMC alerts
- Warranty and service history per asset
The network, in one CRM
Distributors, franchises, business owners, manufacturers, commission partners, channel partners, brokers and agents — one of the largest networks of its kind, managed from a single pipeline.
- Partner onboarding with document checks
- Territory, tier and pricing rules
- Commission slabs calculated and paid on schedule
- Self-service portal for orders and statements
Books that close without a scramble
Multi-entity, multi-currency accounting with the tax rules of each market you sell in, consolidated for the group and detailed per company.
- Entity ledgers and group consolidation
- Tax and e-invoicing per jurisdiction
- Budgets, cost centres and cash flow
- Credit limits and collections follow-up
One version of the numbers
Role-based dashboards built on live transactions, so the warehouse, the sales head and the owner are reading the same figures.
- Dashboards per role, not per report request
- Partner and product profitability
- Stock, order and payout ageing
- Exportable audit trail on every record
Robust technology, used by global leaders
The platform underneath Orion runs some of the largest supply chains in the world. You get that engine, configured for your trade — not a cut-down version of it.
Unlimited users, no per-seat tax
Add every branch manager, storekeeper and agent without a licence conversation. Cost does not rise every time the team does.
Live in weeks, not financial years
Migration, chart of accounts, stock and partner data handled by us, with your team trained on their own screens.
Your data stays yours
Hosted in the region you choose, exportable at any time, with a full audit trail on every record.
Built for many entities and currencies
India, the UAE and beyond on one system, each with its own tax rules and its own books, consolidated for the group.
Media and operations on one line
Because we also run the campaigns, a lead can be traced from the ad that made it to the invoice it became.
Industries we work with
Select one to see how we usually approach it.
Select an industry to see how we approach it — or tell us yours and we will say plainly whether we are the right studio for it.
How we work
Three rules we do not bend, whoever the client is.
Data before instinct
Every creative decision is tested against a number — cost per lead, not gut feel.
Speed to launch
Campaigns go live in days, not months. Iteration happens in the market, not in the deck.
Story still has to sell
A script or a creative earns its place by moving the metric, not just by looking good.
Start a project
Tick what you need. We will turn it into an email — nothing is sent until you press send.